Who I Am

I'm Ilda Macías, a designer with an insatiable curiosity, a love for learning, and a collaborative mindset.

I graduated as a Digital Graphic Design Engineer and started my journey creating banners, e-flyers, and promotional emails. My curiosity led me to pursue a master’s degree in Digital Strategic Design, which inspired me to transition into web design. I’ve been exploring and evolving in this field, and I’m always excited to take on new challenges!

Check out my LinkedIn

My Professional Path

Freelance

2021-Present

  • ™ Focused on designing/developing websites using WordPress, social media banners, and branding.
  • One-on-one mentoring in UX/UI and web design with personalized guidance on tools, workflow, and portfolio projects.
Vinco
2023-2024
UX/UI Designer
  • Designed intuitive user experiences and visually engaging interfaces for both B2B and B2C apps.
  • Managed the user experience journey from project kickoff to launch, following Design Thinking principles.
  • Collaborated closely with developers, stakeholders, and other teams to keep everything aligned and on track.
Arte Digital
2021-2023
Contractor for Solar Turbines (Turbotec)
UX/UI Designer
  • Designed user experiences and interfaces for internal company apps.
  • Conducted user interviews, created user personas, card-sorted, built information architecture diagrams, and sketched/delivered high-fidelity mockups.
  • Led the creation of a design system in collaboration with design and development teams.
DUDE Agency
2018-2021
Web Designer & Developer
  • Created mockups, developed, and updated websites and landing pages (mostly in WordPress) using Divi and Elementor.
Web Designer
Grupo Uniradio
2012-2018
Graphic Designer​
  • Created designs for email marketing, social media content, and animated ad banners for various clients.
  • Supported the marketing team with designs for stationery, brochures, billboards, and more.

My Educational Journey

Master's degree in Digital Strategic Design
IBERO Tijuana
2017-2019
Bachelor of Engineering in Digital Graphic Design​

CETYS Universidad Tijuana
2008-2012

Badges of Expertise

Google Project Management Certificate
Coursera
September 2024
User Experience Design
Future_is
August 2021

What I Bring to the Table

  • Design Thinking methodology
  • Design theory (Composition, typography, color theory, etc.)
  • Experience with Design Systems
  • Proficiency in Figma
  • Proficiency in Adobe’s Creative Suite
  • Agile and Scrum methodologies
  • Strong attention to detail
  • High analysis capability
  • Leadership
  • Teamwork
  • Ability to learn quickly
  • CSS
  • HTML
  • WordPress
Traveling
Karaoke
Cooking
Pet Lover
Penguins
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